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Our Story
Jovial. L is a handbag and accessory brand founded in Hong Kong, blending influences from the East and West.
Our story began in 2018, proudly creating handbags that combine style and function.​
Offering a wide collection of bags for every occasion; whether you're looking for a work tote, crossbody bag, or evening clutch.
Bespoke hardware is our signature. Premium quality, designed in-house, and showcasing our distinctive logo.
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Each season our skilful and experienced team look to bring innovation and creativity to each piece.
Attention to detail is key to ensure our collections are unique to Jovial. L.
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​We pride ourselves in developing product that brings joy and happiness to you everyday.
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